TechFX, LLC provides consulting, services, and project management in driving simulation, human factors, psychoacoustics, and audio/video/IT. I created TechFX LLC in January 2024 after working for 27 years with Ford Motor Company and one year as an Executive Manager at AVSimulation -- a global leader in driving simulation solutions.

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With over 28 years of experience in the field, I have developed and managed advanced driving simulator and simulation technologies and tools, including Ford's VIRTTEX driving simulator lab. I have also led driving simulation teams in researching and developing ADAS features from a human factors perspective, using data-driven and analytical approaches.

 

My mission is to help clients leverage the right simulation tools and methods to address their engineering and human factors challenges and opportunities. I am passionate about driving innovation, quality, and customer satisfaction in the simulation industry.